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Oliver Buchannon
Bryan Leeds

E-commerce founder and operator sharing practical email marketing and retention insights.


Another great email template, sent from founder

Another great email template, sent from founder

The personal touch of being sent an email from the founder

I'm such a profound believer that timing is everything; I would tattoo that on my arm.

I'm such a profound believer that timing is everything; I would tattoo that on my arm.

It's time

Email Content in the AI Era

Email Content in the AI Era

Winning trust and gaining visibility when nothing is real

This is a great email

This is a great email

Personality, story, connection. CTA not even needed.

Retention is Customer & Business Success

Retention is Customer & Business Success

Cost of email marketing, why retention ensures business health

The Challenge of Audience Relevance

The Challenge of Audience Relevance

Audience, deliverability and surprising email statistics

The Best Email Asset Is Trust

The Best Email Asset Is Trust

Artificial Intelligence, email fundamentals, best practices

The Best Emails Tell A Story

The Best Emails Tell A Story

Email prompts, formulas, and checklists are good, but remember to connect.

Email Update Explained

Email Update Explained

What's this all about?

Email Update

A 5 minute newsletter helping founder operated e-commerce brands increase repeat orders, improve customer lifetime value, and make more money from customers they already have.

© 2026 Email Update.
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