Another great email template, sent from founder

Happy Friday afternoon to you.

I was away this week so this email is going out late on Friday (and it’s short).

A week or two ago I sent you an email from a founder of a SaaS company that I thought was a home run email.

This past week, I came across another great founder “sent” email.

This email below is from a coffee company called Cumulus.

The reason why this email is so good is because it’s unexpected if you’re on their email list.

All of their emails are sophisticated image based to fit their brand. And then they send this email regarding a sale extension.

It hits differently, because the expectation is to see aspirational images of the wonderful world of coffee. But, then you hear from the founder, and it feels personal, thus making a personal connection and building a relationship with the brand.

Here’s the email. Just simple text. It looks more like a personal email from your friend rather than an image heavy email from a product or service based company.

Now, if this company sent emails like this all the time then it would be far less meaningful.

The key is that it’s rare to see a text based email from the founder from them.

Mix it up. Keep people surprised. Pique curiosity.

As in this example, being sent a delightful discount is always a welcome treat!

That’s it for now. Just another great email example.

Wishing you a wonderful weekend,

Bryan & The Email Update Team

P.S. I’m on this company’s email list but I haven’t tried their product, but I am a HUGE fan of cold brew coffee!